Privacy Policy for Flower Delivery North Ockendon
Introduction
This Privacy Policy explains how Flower Delivery North Ockendon collects, uses, stores, and protects your personal data. It applies to all customers placing orders with Flower Delivery North Ockendon within North Ockendon and the surrounding districts. We are committed to safeguarding your privacy and protecting your rights under the General Data Protection Regulation (GDPR).
What Data We Collect
When you place an order or interact with our services, we may collect the following types of information:
- Identification Data: Name and contact details such as delivery address, telephone number, and other identifying details required to process your order.
- Payment Information: Billing address, transaction details, and limited payment card details if a card payment is used (payments are processed securely through our third-party payment service providers and we do not store your full card details).
- Order and Delivery Details: Information about the recipient (such as their name, address, and phone number), the floral products ordered, delivery instructions, and order history.
- Communication Data: Any messages, instructions, feedback, or correspondence you send to us (via website forms or customer service channels).
- Technical Data: Information such as IP address, device information, browser type, and cookies when you visit our website, to ensure security and improve the user experience.
Lawful Basis for Data Processing
Flower Delivery North Ockendon processes personal data under the following lawful bases as defined by the GDPR:
- Contractual Necessity: The majority of data collected is necessary for us to enter into and fulfill our contract with you for order processing, delivery, and customer support.
- Legitimate Interests: To improve our services, communicate with our customers, prevent fraud, and ensure network and information security, except where such interests are overridden by your privacy rights.
- Legal Obligations: Where we are required to comply with legal or regulatory requirements (for example, record-keeping for tax purposes).
- Consent: Where we rely on your consent (for example, for sending marketing communications), you have the right to withdraw consent at any time.
How We Use Your Data
Your information may be used for the following purposes:
- To process and deliver your flower orders.
- To communicate with you regarding your orders or any changes to our services.
- To manage customer service queries, feedback, and support requests.
- To personalize your experience and improve our website's functionality and content.
- To meet legal, regulatory, or tax obligations.
- If you have opted in, to provide updates or marketing about new offers, products, or promotions (you may opt out any time).
Data Retention
We only retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Actual retention periods depend on the nature of the data:
- Order Information: Retained for up to six years after transaction completion, in line with statutory accounting requirements.
- Customer Service Records: Retained for up to three years following your last interaction with us.
- Marketing Preferences: Retained until you withdraw your consent or request removal.
- Technical and Usage Data: Retained for up to one year for analytics and service improvement, unless otherwise required for security or legal purposes.
Data Processors and Third Parties
To provide our services, we may share your personal data with trusted third parties acting as data processors, strictly for specific purposes and subject to appropriate security measures:
- Payment Providers: Securely process payment transactions on our behalf.
- Delivery Partners: Fulfill the delivery of floral orders to specified recipients.
- IT and Hosting Service Providers: Support our website functionality, data storage, and communications.
- Professional Advisors and Legal Authorities: Where required by law or necessary to protect our legal interests.
All data processors and third parties are required to process your personal data only in accordance with our instructions and maintain the highest level of security and confidentiality.
How We Protect Your Data
We implement a range of security measures to ensure your personal data is protected from unauthorized access, loss, misuse, or alteration. These include:
- Secured communications (e.g., SSL encryption on our website).
- Restricted access controls within our organization and with our processors.
- Regular data protection training and compliance monitoring for employees.
- Routine assessment and improvement of cybersecurity measures.
User Rights Under GDPR
As a customer placing a Flower Delivery North Ockendon order in North Ockendon or nearby districts, the GDPR provides you with the following rights regarding your personal data:
- Right to Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request corrections to any incorrect or incomplete information.
- Right to Erasure: Request deletion of your data where there is no compelling reason for its continued processing.
- Right to Restrict Processing: Ask us to restrict or suspend processing in certain circumstances.
- Right to Data Portability: Request transfer of your data to another service provider.
- Right to Object: Object to processing based on legitimate interests or for direct marketing purposes.
- Right to Withdraw Consent: Where we rely on your consent, you may withdraw it at any time.
You may exercise these rights at any time by contacting our data protection representative. We may require you to verify your identity before processing certain requests to safeguard your personal information.
Policy Updates
We may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements, or for other operational reasons. The latest version will always be published on our website and applies to all orders and interactions following publication. We encourage you to review this policy regularly to remain informed about your data protection rights and our data practices.
Contact and Further Information
If you have questions, requests about your data, or concerns regarding our privacy practices, please refer to our website for further details about how to get in touch. We are committed to resolving any issues promptly and transparently.
